B.P.S. Murthi
Associate Professor, Marketing
Education
- Ph.D., Marketing, Carnegie Mellon University, Pittsburgh
- M.S., Marketing, Carnegie Mellon University, Pittsburgh
Classes & Seminars
- MAS 6V05 Internet Business Models
- MKT 6301 Marketing Management
- MKT 7V12 Research Applications in Marketing
Executive Program Participation
Current Research Interests
- Promotions
- Efficiency analysis
- Pioneering advantages
- Brand choice models
- Long Term Equilibrium
Professional Organizations
- Editorial Board Member, Review of Marketing Science
- Member, American Marketing Association
- Member, INFORMS
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