Contact Information 

B.P.S. Murthi Email:
murthi@utdallas.edu

Phone:
972-883-6355

Website:
http://www.utdallas.edu/~murthi

B.P.S. Murthi

Associate Professor, Marketing

Education

  • Ph.D., Marketing, Carnegie Mellon University, Pittsburgh
  • M.S., Marketing, Carnegie Mellon University, Pittsburgh

Classes & Seminars

  • MAS 6V05 Internet Business Models
  • MKT 6301 Marketing Management
  • MKT 7V12 Research Applications in Marketing

Executive Program Participation

  • Executive MBA

Current Research Interests

  • Promotions
  • Efficiency analysis
  • Pioneering advantages
  • Brand choice models
  • Long Term Equilibrium

Professional Organizations

  • Editorial Board Member, Review of Marketing Science
  • Member, American Marketing Association
  • Member, INFORMS

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