Nanda Kumar

Assistant Professor, Marketing

Email: nkumar@utdallas.edu
Phone: 972-883-6426

Home page: http://www.utdallas.edu/~nkumar

Education:
- PhD, Management Science, University of Chicago, 2000
- M.S., Computer Science, University of Maryland, 1992
- B.Tech., Computer Science and Technology, University of Calcutta, 1990

Classes:
Marketing Management (MKT 6301)
Database Marketing (MKT 6223)

Current / recent research:
- Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass-Through, with Surendra Rajiv and Abel Jeuland
- Effective Category Management Depends on the Role of the Category, with Sanjay Dhar and Stephen Hoch, Journal of Retailing, Volume 77, Issue 2, 2001. 
- Channel Strategies, Channel Conflict
- Retailing Strategies
- Pricing and Promotional Strategies
- Internet Advertising
- Private Labels
- Value Creation and IT Investments

Awards and recognition:
1. Outstanding Graduate Teaching Award, School of Management, UTD, 2003
2. Honorable Mention Davidson Award for the paper published in Journal of Retailing, 2003

Current professional organization(s):
Member of INFORMS