B.P.S. Murthi

Associate Professor, Marketing

Email: murthi@utdallas.edu
Phone: 972-883-6355

Home page: http://www.utdallas.edu/~murthi

Education:
- Ph.D., Marketing, Carnegie Mellon University, Pittsburgh
- M.S., Marketing, Carnegie Mellon University, Pittsburgh

Classes:
MAS 6V05, Internet Business Models
MKT 6301, Marketing Management
MKT 7V12, Research Applications in Marketing

Current / recent research:
- Promotions
- Efficiency analysis
- Pioneering advantages
- Brand choice models
- Long Term Equilibrium

Current professional organization(s):
Editorial Board Member, Review of Marketing Science
Member, American Marketing Association
Member, INFORMS