Fang Wu

Visiting Assistant Professor, Marketing

Email: fangwu@utdallas.edu
Phone: 972-883-4740

Education:
- Ph.D in Marketing, University of Texas at Austin, 2001
- B.A. in Economics, University of International Business and Economics (UIBE), Beijing, China, 1995

Classes:
Introduction to Marketing, Marketing Research, and Marketing Strategy

Current / recent research:
- The role of Marketing Knowledge in Innovations
- Organizational learning
- Innovation Adoption
- and Knowledge Management in International context.

Current Professional Organization:
- AMA, INFORMS