Catalog Description:

This course aims at preparing students to appreciate the international marketing by understanding both theoretical and practical issues involved. This course covers the fundamentals and evolution of international marketing, the environment of international marketing, foreign entry modes, evaluation of market potential, management of international marketing mix, consumer behavior and international strategic marketing planning. Students will also learn the reasons why international marketing is important for success in international business and for finding personal career opportunities.

Prerequisites:  MKT 6301 or consent of instructor.

Instructors:  

Course Materials:

 Please, refer to the MBS Direct Bookstore or Off-Campus Books for information on texts needed for this course.

Proctored Exam:  No

Syllabus: View course syllabus in UTD Syllabus Repository