Course Description:

The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics include behavioral theories of communication, budgeting, media selection, scheduling of advertisements, measurement of advertising effectiveness, and management different types of sales promotions. Students analyze grocery scanner data to evaluate the effectiveness of promotions.  Prerequisite: MKT 6301 or consent of instructor. (3 credit hours).

Instructor:

Abhijit Biswas

Email: abiswas@utdallas.edu
Web page: http://som.utdallas.edu/faculty/faculty_biswas.htm

Course Materials:

Please, refer to the MBS Direct Bookstore or Off-Campus Books for information on texts needed for this course.

Proctored Exam: Yes

Syllabus: View course syllabus in UTD Syllabus Repository