The Next Frontiers of Knowledge School of Management Researchers Forge Ahead in Fields Ranging from Robotics to Breast Cancer Diagnosis By Paula Felps In today's fast-moving business environment, working on the edge of change often requires crossing borderlines that separate the present from the future. UTD School of Management (SOM) faculty researchers operate in these regions, redefining the boundaries of technology, pushing into New frontiers by combining today's innovations with tomorrow's visions. Putting a human touch into high- tech tools, the work of these SOM professors is helping redefine everything from how breast cancer is diagnosed to the way telecommunications networks are designed. Improving Efficiency Through Robotics After applying his mathematical scheduling theories to the development of robotic systems in Toronto and to the improved efficiency of manufacturing and service systems in Hong Kong and Grenoble, Chelliah Sriskandarajah is now in Dallas, blazing new trails in maximizing manufacturing productivity for the semiconductor industry. Dr. Sriskandarajah, or "Sris" as his students call him, is associate professor in SOM's management information systems and operations management areas. His groundbreaking research has pioneered ways to achieve maximum efficiency in the simultaneous scheduling of jobs and sequencing of robot movements in robotic cells. He defines a robotic cell as a kind of family of machines served by robots, which all work together in a system controlled by computers that coordinate all the robots' movements. "This is a fully automated machine system that is very precise," Dr. Sriskandarajah explains. "Each robot has to be directed toward a series of manufacturing steps and movement of parts. The number of combinations of possible movements by the robots within the cell is exponentially explosive, intractable even by computer. My research centers on developing optimization algorithms that can be used to discover the combination that gives the best throughput, or rate of production, for a given robotic cell." Over the years, Dr. Sriskandarajah's research has drawn honors and notice from other scholars in his field. In 1999, he received a research award from the Natural Science and Engineering Research Council of Canada, and his 1992 research paper on ways to maximize efficiency within robotic cells has generated more than fifteen other papers and three theses from scholars in the field. Currently, Dr. Sriskandarajah is working with Allen, Texas-based FSI International, a company that makes robotic cells, which are, in turn, employed in the manufacture of wafers used in the semiconductor manufacturing process. Working to develop algorithms that can be used to increase the level of automation in manufacturing industries, especially in engineering and electronics, Dr. Sriskandarajah notes that his theories play a critical part in helping the United States compete in global markets. "Our research in The UTD School of Management's PhD program is an important part of manpower development," he explains. "It plays an important role in the planning, designing, and implementing of advanced manufacturing systems to keep U.S. industry competitive." Improving Breast Cancer and Other Diagnoses Through Isotonic Separation Research being conducted by Professors R. Chandrasekaran, Sungchul Hong, Varghese Jacob, and Young U. Ryu could make important strides in the diagnosis of breast cancer and other diseases. The SOM research team is looking at how physicians might use an isotonic separation technique - a method developed by the team to allow for more accurate classification of data. "Techniques such as this can be used in situations in which classification is of critical importance, for example in medical diagnoses," observes Dr. Jacob. "In the medical field, typically a doctor collects information on symptoms from a patient and then makes a judgment on the patient's ailment. Since this data is typically stored, one can use the information to develop diagnostic systems that could possibly aid doctors in their evaluations of patients." Noting that isotonic separation relies on historical data to help it classify new data, Dr. Ryu explains the SOM research team is using the isotonic separation technique to classify data on breast cancer symptoms. At this point in the project, the team's research seems to confirm that the isotonic separation technique can be applied to classify newly gathered medical data. As Dr. Jacobs explains it, isotonicity addresses classification problems by establishing boundaries between groups of data. "A classification problem requires one to use observed information to classify an object into a category. For example, in the case of breast cancer, if one puts all the symptoms into classes, these symptoms either classify the patient as having breast cancer or not having this disease. "Physicians usually make their diagnoses based on the presence or absence of certain symptoms and on certain measurements that are either too high or too low, outside the normal range. The isotonic separation technique uses the historical data to develop a boundary between the data that resulted in breast cancer and the data that did not. Once the boundary has been determined, the technique allows new data to be classified into one of the two categories," Dr. Jacob explains. The technique could potentially be used to enhance diagnostic capabilities of doctors by allowing them to make their own diagnosis based on patients' symptoms, while at the same time, having patient data analyzed through a computer system that implemented the isotonic separation algorithm. If the two methods yield differing results, the doctor then may choose to pursue additional testing to discover the root of the medical problem. However, if the two separate methods come to the same conclusion, the patient has received a second opinion in a more expedient and less expensive manner. Creating Hybrid Fiber Coaxial Cable Network Designs With an ever-increasing demand for broadband networks, telecommunications companies are looking for more cost-effective ways to provide more services at lower costs. In their research paper on Hybrid Fiber Coaxial (HFC) CATV network designs, Hasan Pirkul, Caruth Professor of Management Information Systems and dean of The School of Management, and Rakesh Gupta, assistant professor in the management science and information systems area, devised a way to optimize the cost of designing hybrid networks. Hybrid HFC networks combine coaxial cable, used in older cable television networks, with fiber optic cable, which has a much higher data-carrying capacity, to deliver voice, video, and data to consumers. The research details how service providers can design high-capacity cable network connections, using the combination of fiber and coaxial cable, at a lower cost than in the past. "Everyone now is asking, 'How do I design my network for the least amount of money?' It's something that so many companies are having to look at," Dr. Gupta says. "This research provides some of those solutions." Their findings, published in the May 2000 issue of the European Journal of Operational Research, are applicable to large networks while still maintaining the networks' high quality of service. Where that information goes now remains to be seen, although it is being eyed by major cable providers. "We've completed the technique and published the paper, and now it's available for others to use," Dr. Gupta says. "Presumably, companies who use these types of networks will be interested in what it can offer." Management of Hybrid Fiber and Coaxial Networks Picking up where Dr. Pirkul and Dr. Gupta's research left off, Dr. Ray Patterson, assistant professor in the management science and information systems area, worked with Professor Erik Rolland from the A. Gary Anderson School of Management at the University of California to take that research to the next level. Their research, to be published later this year in the journal Operations Research introduces a new process called Adaptive Reasoning Technique (ART) for general problem solving. "It's important for us to find low-cost solutions for broadband access," Dr. Patterson explains. "Companies like AT&T, @Home, and others in the industry are currently spending vast amounts of money to lay cable to bring broadband access to people's homes. [Improving methods] to route cables was a big step, and that's what Rakesh Gupta and Hasan Pirkul did with their research." Dr. Patterson's ART approach to problem solving relies on the combination of memory and trial and error to learn from past mistakes, rather than trying to create new problem-solving techniques by adding more problem specific facts to the mix. In technology, that means the computer is fed a problem, then learns about different solutions until it is able to hone in on the solution most applicable to the individual situation. Dr. Patterson says ART can be applied to a variety of problems, even those not in the telecommunications realm. "The management of networks is a hot topic, but the real contribution that came out of this research is the development of a heuristic technique using the adaptive reasoning technique to find optimal, or near-optimal, answers for any large or complex problem," he says. "We're very encouraged by it, because it can be used any place you have mathematically intractable problems." Targeting Markets in the Software Industry The use of different editions of a certain product is seen in virtually every market, from "light" incarnations of our favorite foods and beverages to special editions of automobiles. Low-end and higher-cost versions of similar products allow manufacturers to target different consumers in the global marketplace. In recent years, such target manufacturing, called segmentation, has been used in the packaged software industry as well, but new research conducted by UTD's Srinivasan Raghunathan indicates that it's not always the best option for companies or customers. Dr. Raghunathan, assistant professor in the management science and information systems area, has researched the use of segmentation in the packaged software market and found that the software distribution arena differs from most markets, where segmentation has proved highly successful. His research points out that the software market is distinguished from others in two very specific ways: software is extremely cost-effective to produce, and it also has the built-in option to offer upgrades. Therefore, trying to introduce different versions of the software doesn't always yield the same benefits as introducing new versions of other products. When the spread between high-end and low-end segments is small, such as is found with word-processing software, it is better to introduce a single version of the software, his research shows. "On the contrary, in the case of specialized software, such as database and Web server, the difference between the segments' valuations is so high that the software manufacturer will be better off splitting the software into multiple editions and marketing a different edition for each segment," Dr. Raghunathan explains. He also has discovered that vendors can earn higher profits simply by announcing their strategies for the future. Dr. Raghunathan's findings suggest that an announcement gives consumers more confidence in the vendor's future, and they will make purchases accordingly. Knowledge Sharing in Organizations Finding a way to harness and utilize the vast range of employees' knowledge is a challenge that faces most companies today. Throughout the world, organizations are investing significant amounts of money on knowledge management efforts in hopes of better corralling the diverse range of intellect that is available through participants. Sumit Sarkar, SOM associate professor of management information systems, and Sury Ravindran, assistant professor of management information systems, are working on a research project that provides ways for a company to encourage information sharing among its workers. Among the elements the researchers are grappling with is a way of gauging available knowledge and creating incentives for sharing that knowledge. "There are alternatives that a company has available to motivate individuals to participate in knowledge sharing," Dr. Ravindran explains. "What we're looking at with this research is the best way to do that. If there are experts in a certain area, and you also have a lot of rookies, there are a couple of alternatives companies can look at." The first alternative is for companies to take a "survival of the fittest" approach, giving more knowledge and power to those who already have it, and eliminating the weaker, less-knowledgeable players. That may build a strong organization initially, but it is rather shortsighted for companies seeking long-term goals, since the knowledge won't be cultivated in those who are rising through the ranks. "They may also be missing out on some alternative knowledge that the weaker ones have," Dr. Ravindran acknowledges. "So perhaps a better approach is to make the weaker ones stronger, and then all the people in the organization become an expert in their domain." Using an analytical modeling approach, Dr. Ravindran and Dr. Sarkar have derived conditions under which the different approaches would be effective. They are working on empirically validating their findings.