Marketing Academic Area Home

Marketing is a key functional area in running a business or a non-profit organization with a focus on the customer and the firm's objectives. Good marketing decisions are made by understanding customer needs and the competitive environment. The field of marketing is vital for careers in general management. Further specializations could include strategic marketing, product management, retailing, advertising and market research. A more recent phenomenon, the growth of e-commerce, has posed a different set of challenges to marketing.

The marketing academic area is committed to creating a practical and applied learning environment for the study, research and practice of marketing. We have designed a number of courses to meet the needs of students who choose general management careers as well as those who choose a marketing concentration.

Our faculty are highly regarded as experts in marketing science, which is an approach to marketing characterized by an analytical orientation and employing quantitative methods to solve practical problems.