Courses
Undergraduate Marketing Courses
Undergraduate Marketing Courses
| BA 3365 | Principles of Marketing (3 semester hours) Marketing principles including marketing planning, the decision making environment, market measurement, product decisions, promotion, pricing, and distribution. Special emphasis placed upon the determination and evaluation of market segments. (3-0) S |
| BA 3374 | International Marketing (3 semester hours) Analysis of environment of international marketing. Survey of techniques of international marketing management. Prerequisites: BA 3365, MATH 1326, and MATH 2333. (3-0) Y |
| BA 4V93 | Seminar Series in
Marketing (1-2 semester hours) Discussion of selected topics and theories in marketing. May be repeated for credit (9 hours maximum). ([1-2] 0) S |
Graduate Marketing Courses
| MKT 6220 | Consumer Behavior (2 semester hours) An exposition of the theoretical perspectives of consumer behavior. Study of psychological, sociological, and anthropological findings with reference to consumer decision-making. Prerequisite: MKT 6301 or consent of instructor. (2-0) Y |
| MKT 6231 | Sales Management (2 semester hours) Techniques of sales management with emphasis upon selection, training and evaluating sales performance. Prerequisite: MKT 6301 or consent of instructor. (2-0) T |
| MKT 6301 | Marketing Management (3 semester hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions. (3-0) S |
| MKT 6309 | Marketing Research (3 semester hours) Methods employed in market research to understand consumer behavior to enable better marketing decision-making. Topics include focus groups, understanding different sources of secondary data, questionnaire design, design of experiments, sampling plans, and data analysis using statistical techniques. In addition, the course will cover attitude measurement, and market research on the Internet. Prerequisites: MKT 6301 and STAT 5311 or OPRE 6301, or consent of instructor. (3-0) Y |
| MKT 6320 | New Technology Forecasting (3 semester hours) Market analysis and demand forecasting of new technologies. Diffusion theory including Bass Model and extensions: multiple generations of technologies, effects of decision variables, and learning. Applications to new and developing high technology products and services. Use of software and computer programs. (3-0) T |
| MKT 6322 | Internet Business Models (3 semester hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisites: MKT6301 or consent of instructor. (3-0) Y |
| MKT 6323 | Database Marketing (3 semester hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm’s best customers, understanding their needs, and targeting communications and promotions to retain such customers. In addition, students will learn to use SAS software. Prerequisites: MKT 6301 and STAT 5311 or OPRE 6301, or consent of instructor.(3-0) Y |
| MKT 6329 | Product Management (3 semester hours) Development and introduction of new products and the management of existing products. Topics include product positioning, screening, concept development, test marketing, and branding strategies. Further students will learn to use conjoint analysis for new product development, measurement of brand equity, product line extensions, and management of services. Prerequisite: MKT 6301 or consent of instructor. (2-0) Y |
| MKT 6332 | Promotion and Advertising (3 semester hours) The process of formulating promotional strategy with particular emphasis on advertising and sales promotions. Topics include behavioral theories of communication, budgeting, media selection, scheduling of advertisements, measurement of advertising effectiveness, and management different types of sales promotions. Students analyze grocery scanner data to evaluate the effectiveness of promotions. Prerequisite: MKT 6301 or consent of instructor. (2-0) Y |
| MKT 6336 | Pricing (3 semester hours) Techniques to price durable goods, packaged goods and services. Topics include: perceived value pricing, bundling, price discrimination, product-line pricing, dynamic pricing over the products’ life-cycle, pricing through the marketing channel, and competitive pricing. In addition to microeconomic approaches to pricing, behavioral approaches to pricing will also be covered. Pricing decisions will be analyzed using spreadsheet analysis. Prerequisites: MKT6301 or consent of instructor. (3-0) T |
| MKT 6350 | Competitive Marketing Strategy (3 semester hours) Students learn how firms develop their marketing strategy to compete effectively in different situations. Using game theory principles, they will be exposed to competitive strategies in new emerging markets, mature markets, and on the Internet. Prerequisites: MKT6301 or consent of instructor (3-0) T |
| MKT 6380 | Entrepreneurial Marketing (3 semester hours) Addresses the marketing challenges facing the entrepreneurial firm, including the introduction and marketing of new products and services without the benefit of an established channel infrastructure or customer base. Topics include the development of marketing strategies, channel selection and design, product positioning, competitive pricing strategies, advertising and promotion within the framework of the resource limitations inherent in an entrepreneurial startup. Prerequisites: BPS 6310 and BPS 6370 or permission of the instructor. (3-0) T MKT 7214 Marketing Models I (2 semester hours) Study of mathematical models used in solving marketing problems including brand switching, new product adoption, and competitive strategy models. Prerequisites: OPRE 6201or OPRE 6302 and MKT 6301, or consent of instructor. (2-0) Y |
| MKT 7214 | Marketing Models I (2 semester hours) Study of mathematical models used in solving marketing problems including brand switching, new product adoption, and competitive strategy models. Prerequisites: OPRE 6201or OPRE 6302 and MKT 6301, or consent of instructor. (2-0) Y |
| MKT 7215 | Marketing Models II (2 semester hours) Advanced study of mathematical models used in solving marketing problems including brand switching, new product adoption, and competitive strategy models. Prerequisites: OPRE 6201 or OPRE 6302 and MKT 6301, or consent of instructor. (2-0) Y |
| MKT 7216 | Marketing Models III (2 semester hours) Study of mathematical and statistical models used in the analysis of markets and marketing problems including dynamic models of marketing mix, applications of econometric methods in marketing. Prerequisites: STAT 5311 or OPRE 6301 and MKT 6301, or consent of instructor. (2-0) T |
| MKT 7217 | Marketing Models IV (2 semester hours) Advanced study of mathematical models used in the analysis of markets and marketing problems including use of game theory and modeling uncertainty. Prerequisites: STAT 5311 or OPRE 6301 and MKT 6301, or consent of instructor. (2-0) T |
| MKT 7218 | Maketing Models V (2 semester hours) Study of models relating to strategic issues in marketing including first mover advantages, interface of technology and marketing and management of novel technologies. Prerequisite: Consent of instructor. (2-0) T |
| MKT 7V12 | Research Applications in Marketing (3 or 4 semester hours) Application of multivariate methods in statistics to marketing problems including discriminant analysis, logit/probit analysis, and other multivariate applications. Prerequisites: STAT 5311 or OPRE 6301and MKT 6301, or consent of instructor. ([3 or 4]-0) T |
For more details, please visit Student Course Catalogs.
